In recent months, there have been a lot of negative news coverage about big tech’s, especially Meta’s, massive investments in augmented reality and the metaverse. I believe that this negative coverage is unwarranted. With the mass marketing of augmented reality (AR) wearables, such as glasses, headsets, or smart contact lenses, which are just around the corner, tech will redefine reality and fundamentally alter humans’ experiences in the built environment. The consequences are potentially ground-breaking.
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