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The seductive simplicity of blaming Trump’s win on Cambridge Analytica Blaming bad news on nefarious forces

Political Insider

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For the last two years, on both sides of the Atlantic, liberals and other concerned citizens have spent their time searching for an answer to the agonising, appalling, question “How did this happen?” How, for the love of God, could the United States have elected Donald Trump president? How, for crying out loud, could the United Kingdom have been stupid enough to vote for Brexit?

These questions need answers and the simpler they are, the better. Reality is complicated so let’s find some clear-cut solutions that, happily, comfort and reinforce our own happy convictions or, as we call them when we see them in other people, prejudices.

There are many things wrong with Donald Trump but, in point of fact, his actual views are the least of them. The substance of Trump’s presidency, for all its manifest shortcomings and evident threats to the established manner of doing presidential business, has hitherto been less alarming than the manner in which he has conducted himself.

Trump violates many norms but the most significant of these is his contempt for the idea of the presidency itself. He does not comport himself in a “presidential” fashion; his every tweet spits on the cherished notion of the presidency as an office that, regardless of personal partisan affiliation, is due some modicum of respect.

Is it more probable that millions of Americans were hoodwinked by Steve Bannon and Cambridge Analytica into voting for Donald Trump for reasons those voters barely understand themselves or that millions of Americans would have voted for any Republican candidate against any Democratic opponent and, especially, when that Democratic candidate was Hillary Rodham Clinton? Sometimes even political questions have easy answers.

Moreover, for all that social media has become the fashionable subject in politics, is it more likely that Donald Trump capitalised on underlying currents evident in election results all across the developed world or that Facebook and those who use it to spread their political message have contrived to corrupt elections everywhere, aiding and boosting the efforts of populists from the United States to Poland via Italy and even the United Kingdom?

And, again, is it more probable that the idea of Donald Trump as can-do fixer who tells it like it is popularised — and even normalised, if you like — by the years he spent hosting America’s most popular “reality” television show or that this was all something cooked up by Steven Bannon and other people using Trump as their useful goon?

Add to that the manner in which the media — the mainstream media, that is — covered Trump as some kind of compelling, if gruesome, carnival show and you begin to see how the hours and hours of free coverage devoted to Trump helped persuade Americans that he was a risk worth taking.

Doubly so, indeed, because of his opponent. The mainstream television news covered Hillary Clinton’s email problems as though this was the second coming of Watergate. There was indeed a story there and one that needed to be covered. However unwittingly, however, it suggested there was some kind of equivalence between Clinton and Trump in terms of their personal probity. Plus, you know, Clinton was an appalling candidate, possessing all the human empathy and life of a smoked haddock. “You’re likeable enough” Barack Obama told Clinton, only half-jokingly, back in 2008; eight years later the American people decided that, actually, she wasn’t.

Cambridge Analytica are the new Russians, however; a universal solvent explaining all woes. Again more than one thing may be true at a time. Russian interference — not least in terms of the hacking of Clinton’s emails — and Facebook-based micro targeting doubtless had an impact. Quantifying that, however, remains elusive. It might have been enough to swing an election decided, cumulatively, by less than 100,000 votes in Michigan, Wisconsin and Pennsylvania. Then again, if Clinton had deployed more resources to Milwaukee and Detroit she might still have won.

Liberal Remain-voters on this side of the Atlantic are still also coming to terms with the vote for Brexit. This too seems an assault against common sense and, therefore, must be explained by some dark and mysterious and doubtless malevolent force. It cannot be that as simple as this being what the people bloody wanted. Something else must explain it; hence mutterings about “dark money” and the evil genius of Cambridge Analytica.

Winning campaigns are always staffed be geniuses and losers are always inept. Nevertheless, the Remain campaign really was a tepid, lacklustre thing just as Clinton’s was notably lacking in inspiration. The ground for Leave as prepared by 40 years of politicians from all parties complaining, in essence, that the EU was a terrible deal for Britain. David Cameron proved no exception to this trend. His argument, in the end, boiled down to this: “The EU is rubbish; please vote Remain”. You don’t need to even have a Facebook account to see the problem with that.

Equally, in an environment in which real wages remain nearly 5 per cent lower than they were a decade ago, you can begin to see why many voters were both fed up and welcomed the opportunity to say so. To put it another way, would Britain have voted for Brexit if the economy had been growing at 3 per cent a year for the preceding decade? Perhaps it would have but Leave would surely have had a much more difficult task on its hands. Sometimes, often indeed, it really is the economy stupid.

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