Online auctions are an option not an alternative – The Property Chronicle
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Online auctions are an option not an alternative An update from the auction world

The Auctioneer

Auction in progress with auctioneer and gavel

Be prepared for the seasonal nonsense from “expert analysts” about the property market “plunging” during August – about as meaningful as saying that Christmas card sale “plummet” in January!

The reality is that the reduction in transactions is not a reflection on the market trend, as such, but that during the school holiday period one or more of the parties involved is either away or working shorter hours to try to accommodate the so called “work/life balance”. I probably show my age when I say that the balance is simple – when you finish work you get on with life!

Reliable analysis is available

The most reliable analyst in respect of property auctions, which make good headlines but represent no more than 2% of property sales in the UK, is David Sandeman of EIG. His company has been recording all property auction transactions in every region of the UK for the past 30 years.

In August, David reports that notwithstanding the small drop in lots offered – down 3% to 3,650, there were gains made in lots sold and total raised (up 0.5% and 7.3% respectively) while the sale rate jumped 3 percentage points to 75.7%.

Auction conversion rates increase

When I speak to estate agents across the Southern region, they can only dream of such high conversion rates from initial instructions to sales.

The appetite for good quality commercial investments remains strong – self administered pension funds are awash with cash with no meaningful return from bank interest and a desire to benefit from the income and capital appreciation expected from a medium to long term commitment to property.

We have, however, found a hardening of prices in the secondary shops with living accommodation above – rather like corner and back street pubs from the 60s – there is unlikely to be a sustainable demand from reliable tenants. There is still demand for buy to let in the residential sector, despite the efforts of the government to demonise small private landlords.

Online auctions are an option not an alternative

Online auctions are becoming more popular, as is everything internet related. It is, of course, little more than a marketing ploy. Already potential purchasers at traditional auctions can download the catalogue and legal packs, make appointments to view and bid online. The main difference is that online the seller can choose his or her own date to close the bidding – the buyer still has to register, be money launder checked and lodge a deposit before the closing date, as the fall of the electronic hammer creates a binding contract – just like a “proper” auction. The online auction loses the atmosphere that only a collective auction with hundreds of buyers in the same room can provide. Indeed, in the regions, a large collective property auction is as much a social occasion where private buyers and professional dealers gather to gauge the market in real time and to see who is on the scene. Those not wishing to travel can still bid by proxy, telephone or online.

The Auctioneer

About Clive Emson

Clive Emson

Clive Emson is the Chairman of the eponymous auction company that he formed in 1989 to provide an independent land property auction facility for statutory authorities, private clients and estate agents with clients that wish to consider auction as an alternative marketing method. Over 850 high street agents from Essex to Cornwall now help to introduce lots and distribute the 20,000 catalogues published for each of the eight auctions held each year. Prior to 1989 Clive was the national property auctioneer for Prudential Property Services and regional professional director for the South East. He is a Chartered Surveyor, honoured member of the National Association of Estate Agents and a member of the National Association of Valuers and Auctioneers. Clive Emson Auctioneers are now the 5th largest property auctioneer in the UK in respect of volume and value of lots sold in the UK.

Articles by Clive Emson

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