What the journals are saying
Knowledge is power, or so the cliché goes. But knowledge is much more than that, it is influence, it is authority, it is credibility. Property journals are a great source of information, by having the latest industry knowledge you can talk at length to clients, customers and anyone who is remotely interested about all sectors of the real estate industry.
What I enjoy more though is reading the articles and deciding whether it correlates to what I see happening on the ground. So often it is just not the case. If you look closely, many ‘journalists’ are doing little more that changing the font on a press released. Much of what you read is advertorial in disguise rather than quality editorial.
To take an example, Dealmakerz tells us that proptech start up with £37m worth of investment is having a break out year in 2018 and is projected to treble turnover by 230% next year. Why then are their employees looking to leave and customers using the service finding themselves manipulated by buyers who have spotted a loop hole in the business plan?
I’m not crying foul and saying this is fake news, I am giving an example of how I like to use my real time knowledge of the market place and the gossip within it to dissect and unravel the carefully orchestrated press release we are fed.