The agricultural/rural head of research – The Property Chronicle
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The agricultural/rural head of research

My World 2021

My World: June 2021…

This is part of a series of articles where our contributors describe how they think things will look a year from now.

An increased focus on food supply and environmental health will change attitudes to the countryside

A recent survey showed that 1.7% of British people want life under lockdown to continue forever, and substantially more want some elements of social distancing to continue for good. I sympathise. For many in farming, coping with social isolation and relying on family for support are fundamental characteristics of life as normal. It would not surprise me at all if the 1.7% were farmers happy that the roads were empty, no tourists were spoiling the beauty of the countryside, and that the secretly wished for food security crisis had arrived.  

The impacts of coronavirus on food availability are only short-term distribution issues, but the pandemic experience will prove a valuable counterpoint to policy arguments about public funding for environmental goods above all else. The emerging links between food, pollution, health and coronavirus are cause for concern, though. Farmers know investment in health on our farms is far cheaper than cure. Preventative investment in the health of the environment was already being mainstreamed through the work of the Natural Capital Committee. I think preventative investment in the health of people will be a big issue next year and thereafter. The UK’s food strategy, expected this year, will be critical here. 

In terms of market responses, I predict the core market driver over the next year will be demand for space. There are two key aspects to this. First, by next summer, I anticipate prolonged debate on the changes that may be needed to our society and systems to tackle inequalities laid bare by covid-19. One of these inequalities is in terms of living space. The number of single-person households aged over 65 with two or more spare bedrooms topped 3.5 million in 2019, and  so I think it inevitable that we’ll see new arguments for nudging housing distribution.  

Secondly, we’re a small, crowded island and, when lockdown is lifted, access to green space will be at a premium. Demand for rural properties will rise as people seek to avoid crowding, encouraged by employers who see home working as a way to reduce office overheads. If investment in rural broadband and 4G finally matches its urban equivalent, a trend for second homes to become first homes and the creation of live/work spaces in the countryside could produce a renaissance in rural vibrancy. 

For me personally, coronavirus has laid bare the fallacy of consumption as the purpose of modern human existence. Most of my wardrobe is pointless; I’m embarrassed to consider the money I have spent on Costa lattes; and I am prepared to admit that I own too many handbags. I think hard now about which businesses I choose to support, either through online purchasing or in my locality. Ethics becomes far more important than convenience once we have learned to be patient. 






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