With 10,000 BTR homes already in London and a further 9,500 under construction, it is no surprise that the rental market is decidedly focused on communal living. As such, property developers need to play the long game: no longer solely construction managers, but now also long-term landlords and lifestyle gurus. But how does the industry make the shift required to tap into the communal living trend?
The demand for private rental accommodation continues to rise. An increase in house prices has seen ‘Generation Rent’, as they have been coined, forced into renting property, rather than saving for a mortgage. The trend of renting instead of buying is perhaps more prevalent in larger cities, such as London, Birmingham and Manchester, where prices for bricks and mortar fetch a premium.
By 2021, there will be nearly 5.79m households renting, which is a one in four ratio. The numbers go to show the demand for private rental accommodation – something that property developers will need to factor in when building new homes.
Once upon a time, developers would build new homes with the aim of selling them privately. Lately, however, there has been a shift in their approach. Build-To-Rent projectshave become increasingly popular with property developers, as they construct, manage and maintain the buildings themselves. https://realyse.com/blog/post/the-golden-opportunity-in-build-to-rent-demand
Making the Correct Decisions
Building a new property with the sole aim of renting it brings a new set of challenges. When developers construct apartment blocks and sell them off, their primary aim is to create good-quality living spaces that people want to buy. Once those properties are sold, the job of the developer is essentially complete.
With BTR developments, the dynamics differ slightly. Of course, high quality apartments are integral, but there are more aspects to the development that require consideration. The developers effectively become landlords, and as such need to keep an entire building of tenants happy on an ongoing basis.
These days, being a developer isn’t enough when it comes to BTR properties; they also need to be somewhat in tune with a lifestyle guru. Tapping into the mindset of modern-day renters and understanding their living needs is an integral part of creating a successful BTR community.
The Rise of the ‘Community’
Average tenancies have doubled from 12 months to 2 years. The result means that renters have higher expectations when it comes to renting, as they are looking for a place to live for the long term and possibly even lay down roots.
The last 10 years have seen a seismic change, with technology bringing the world much closer together.
A more connected world does more than just bring us closer with video calls and instant messages; it feeds into our mindsets and creates a different mentality.
You only need to look at the latest marketing campaigns from your favourite brands to see the word ‘community’ bandied about. It has become the latest buzzword, and now it has seeped into the world of property development.
People want their privacy, but they also desire to feel part of something bigger and more connected; they want to be part of a community. Savvy BTR developers have acknowledged this trend and are creating developments that meet the demands of modern-day renters with a community-led approach.
Modern-Day Expectations of a Community
Amenities play a huge role in creating a living community within a residential development. They aren’t anything new. It’s common for new residential buildings to come packed with a range of features such as concierge services, on-site fitness centres and the odd Sainsbury’s or Tesco supermarket on the site. As our CEO Gav concluded in his recent analysisof such developments, convenience is key.
BTR developments have gone one step further, however, creating a sense of community in the process. The concierge service remains, but now it’s repackaged as a group of friendly folks ready to help, advise and answer any questions tenants may have.