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The Football and Rugby Club owner

My World 2021

My World: June 2021…

This is part of a series of articles where our contributors describe how they think things will look a year from now.

It is 1st July 2021. With the recent development of vaccine production facilities worldwide to protect against the Coronavirus, Maidstone United FC and Brive Rugby Club can finally look forward to playing playing matches again in front of enthusiastic crowds next season. Our fans, particularly the older and more vulnerable of supporters, who followed us for decades through thick and thin, suffered ill-health and live-sport deprivation during 2020 and early 2021 and we will have them in the forefront of our minds as we try and move forward again.

In the case of Maidstone United the 2020-21 season was severely disrupted. Although life in general slowly started spluttering back to life in the Summer of 2020 we were unable to open our stadium for competitive matches in front of more than 500 spectators until January 2021. As a result we had to field teams of amateurs just to survive financially. We had scant revenue from tickets, merchandising or food and drink on matchdays. A bar full of nervous people wearing masks proved to be a huge disincentive to those wishing to relax and have a good time ‘like in the old days’. However thanks to other activities such as pitch hire and youth training and our full-time Academy we kept the stadium ticking along and could afford to employ a couple of staff to ensure the local community were again able to feel the stadium was a part of their lives.

My World 2021

About Oliver Ash

Oliver Ash

Oliver Ash is a Commercial Property Developer and Investor, based in Paris since 1983, Director of Brive Rugby Club and Maidstone United FC.

Articles by Oliver Ash

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