Networks are defined as “formal exchanges, either in the form of asset pooling or resource provision, between two or more parties that entail on-going interaction in order to derive value from the exchange.” (Smith-Doerr and Powell, 2005). These networks, illustrated as a collection of nodes and links between the nodes, are a useful representation of complex systems. The analysis of networks gives important clues in identifying the trends and patterns between individual players in the network and how they influence the network as a whole. In the wider field of networks, Social Network Analysis (SNA) has gained widespread popularity. Social networks are all around us and operate on multiple levels, starting with the most basic level of the family to a much broader level of the country existing in a global economy. The application of SNA to business and finance examines whether interactions between individuals, teams and organisations result in network structures that can explain important phenomena such as the evolution, governance and performance of firms.
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